Strategic Communications Portfolio
Explore my portfolio showcasing impactful strategic communications initiatives that drive growth and inspire change. Discover how I transform visions into powerful narratives and results.
dREAM Center Church Of Atlanta
ReFUEL Project
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THE SITUATION
The ministry faced a challenge with declining attendance at their Tuesday night service and sought to rebrand it, with a focus on making it more family and community-oriented.
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THE SOLUTION
After delving into the data from previous events, it became evident that unclear messaging was a significant issue leading to attendance decline. To address this, I identified the target market and conducted market research to understand the family's challenges. This led to the creation of the ReFUEL Campaign, designed to:
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Combat community hunger
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Provide additional educational resources to the community
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Encourage a healthier lifestyle within the community
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Educate the community on managing their finances
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THE SUCCESS
In collaboration with the design team, the message was refined and simplified. As a result:
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Attendance at the weekly Tuesday night service increased by 50%.
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Online posts reached 35% more people, with a 45% increase in engagement rate.
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Tithing within the ministry also experienced a significant increase.